Why Are There Ads in My Timehop?

Advertising and Keeping Timehop Free:

• Timehop relies on ads to keep the app free and continuously improve the user experience.
• The goal is to deliver high-quality ads with minimal interruptions while safeguarding user data.

How Advertising Works:

• Anonymized data, including advertising ID (IDFA), gender, age, and approximate location, is shared with advertising partners.
• Personal information like names and email addresses is never used for advertising purposes.

Understanding IDFA:

• IDFA, or "Identifier for Advertisers", is a unique and anonymous identifier found on iOS devices.
• Advertisers use IDFA to target ads based on user device activity, but it only provides aggregate data - no individually identifiable data is available.

Timehop's Use of IDFA:

• Timehop utilizes IDFA to ensure relevance in ad delivery while maintaining a free app for all users.
• Efforts are made to display ads that align with user interests and preferences.

Protection of Personal Data:

• User-generated content remains private and is not utilized for advertising purposes.
• Timehop does not store, save, or share personal content with third parties.
• Detailed information on data usage and privacy can be found in the Privacy Policy.